The Malcolm Baldrige National Quality Award® is the highest level of national recognition for performance excellence that a U.S. organization can receive. The award focuses on outcome performance in five key areas

• Product and process outcomes
• Customer outcomes
• Workforce outcomes
• Leadership and governance outcomes
• Financial and market outcomes

Organizations must have a system to receive an award, not just specific products or services. The organization must

• Ensure continuous improvement in overall performance in delivering products and/or services
• Provide an approach for satisfying and responding to customers and stakeholders.

Watch the “Getting Results” Video to learn more about the Baldrige Performance Excellence Program.